George S. Day and Christine Moorman

Upcoming author events in London and online

Thursday Sep 16, 2010

Christine Moorman will speak on the real-world implementation of outside-in management strategies at McGraw-Hill in London on Wednesday, September 29, 2010. Click here for event information and registration.

George Day and Christine Moorman will lead an American Marketing Association webcast on realizing outside-in strategies through the four customer value imperatives on October 8, 2010. Click here for more information and registration.

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