George S. Day and Christine Moorman

Modules for Marketing Strategy Course

Thursday Aug 18, 2011

George and I have put together a set of twelve modules for use in a marketing strategy course. For each module, we offer readings from our book and a case study. These cases and readings have been used in our own marketing strategy courses at The Fuqua School of Business, Duke University and The Wharton School, University of Pennsylvania. Feel free to contact either of us if you want to learn more about how we tie the book and cases together for our classes. We have found these pairs of readings and cases work well. Details can be found on the resources page: http://www.strategyfromtheoutsidein.com/outside-in-resources/

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