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Four Imperatives
George S. Day and Christine Moorman
Teaching Resources
Marketing Strategy Course Modules and Cases
to use with
Strategy from the Outside In
Articles for Managers
These
articles
examine how companies bring the outside in and profit from it.
Author Interview
Christine Moorman on YouTube
Recent Posts
Using Customer Insights to Grow in Emerging Markets
Modules for Marketing Strategy Course
How to be a Price Leader
Are You Really Superior?
Intuit’s Death and Resurrection
Flying Blind: Why Market Insights Get Ignored
Checkmate: Anticipating Competitor Actions
Soul in a Bowl
How Market Insights Enable Outside-In Strategies
Outside-In Thinking About Growing the Top Line
Don’t get caught in the rubble (or the mail)
Upcoming author event, San Francisco
Empowered employees = Customer insights
The Subtle Power of Mental Models
Happily ever after: Staying close to customers
How GE Wind Power Innovated the Business Model
Profits or pipedreams: Business models make the difference
Rethinking Customer Solutions
Is Dell Losing Its Way?
Upcoming author events in London and online
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