Customer Centricity with Christine Moorman, ALBA Business School, Athens, Greece, October 24, 2012
Marketing Trends, Challenges, and Contributions with Christine Moorman. SME Conference, San Juan, Puerto Rico, October 10, 2012
Marketing Masterclass with Professor George Day, “Strategy from the Outside In,” University of Birmingham, UK, May 8, 2012
Improve Market Strategy by Thinking Outside In. Businessweek.com, February 2, 2012
What’s Wrong with This Picture: Kodak’s 30-year Slide into Bankruptcy. Knowledge@Wharton, February 1, 2012
An Outside In Approach to Strategy: Step Outside to See What is Really Important. Marketing Management, Fall 2011
Linking to Customer Value, Your Marketing Machine Blog, December 29, 2010
‘Outside In’ Strategy for the C-suite: Put Your Customers Ahead of Your Capabilities. SINO Foreign Management (translation of article from Knowledge@Wharton), December 3, 2010
The Value of an ‘Outside-In’ Strategy. Rob Tarkoff, CIO Central on Forbes blogs, December 1, 2010
The Linkage of Customer Value, podcast by Joe Dager, Business 901, November 10, 2010
Outside-In Thinking Improves Strategy, Laura Patterson, Marketing Daily Commentary, November 5, 2010
Bookshelf, BizEd magazine, November-December 2010
“Managing Strategy from the Outside In,” presentation to the Marketing Science Institute Board of Trustees Meeting and Conference on “Creating and Keeping Customers: The New Basics”, San Francisco, November 18, 2010
Strategy from the Outside In: Profiting from Customer Value, David Mottershead, Outside In Blog, October 10, 2010
Outside In Strategy for SharePoint (or Rethinking the Need to “Drive Adoption” Craig Roth, Gartner Blog, October 6, 2010
Practical Simple Marketing in the News 10/5/10, Simple Marketing Blog, October 5, 2010
Book recommendation, CMO-CIO Alignment Imperative
“Managing Strategy from the Outside In”, AMA Webcast, October 8, 2010
“‘Outside In’ Strategy for the C-suite: Put Your Customers Ahead of Your Capabilities”, Knowledge@Wharton, September 29, 2010.
Interview with Ron Tunick on “The Business of Life”, KKZZ-Radio, August 2, 2010.
Interview with Stu Taylor on “Stu Taylor on Business”, WBIX-Radio Boston, August 9, 2010.
“The Common Strategy Mistake that Holds Growth Hostage,” Wharton@Work, July 2010.
If you would like to interview Dr. Moorman or Dr. Day please contact Staci Shands Staci_Shands (at) McGraw-Hill (dot) com.